Companhia Athletica is one of the biggest fitness chains in Brazil. They are specialists in professional athlete training but also focus on creating a healthy family environment for their non-athlete associates.

A logo was developed to be applied on several different promotional materials used during the zen week. The gym promoted a series of yoga, relaxation, dance and other alternative exercise classes during the week. Saturday evening, the week culminated with and extraordinary gourmet vegetarian dinner.

Tee-shirts were distributed to the participants of the dinner party.