Ana Paula Martins worked for six months as a volunteer for an institution of elderly care. She reported the conditions witnessed as part of her final project in the journalism course at UnicenP .

She wished to hand out a copy of her book to several teachers and potential publishers, but a simple photocopy wouldn't do the trick. I proposed we create a low-budget-high-impact design where we could publish all the photographs she had taken along with the report she had written. The result was very well received and she received two offers to officially publish her book.