Febrafarma, Brasilian Federation of Farmaceutical Industry, through it's social responsability program has aided hundreds of elderly people through partnerships with universities and journalism schools through the country. This project specifically aimed to publish 64 short stories of elderly citizens. The proceeds from book sales were donate to assisted care institutions.

Ana Paula Martins, journalism student at the time, came to me, asking that I create a book cover with one of her photographs so that she might enter the contest. We won! Since then, the edition sold out. This book cover was adopted as a reference and the first in a series of three on the same subject.